Deep in the far east of Russia near Vladivostok lies a red and white petrol station. At first glance the station appears to be of the market leader Lukoil. Look a bit closer and you realise it’s Oktant. When we asked the attendant if they were a branch of Lukoil we got a ‘Nyet’ and would we mind leaving (not so politely). Ironically the shop offer was far better than any you would find on a real Lukoil site. Why not develop your own brand guy’s!....and as for Lukoil, is your brand of such little value to you that you allow imposters?