A symbol was created which incorporates the initials W and M in the form of searchlights against a background of land, sea and sky. This identity is not only implemented across murals, promotional literature and posters but is also modified for special events such as VE and VJ day.

Signs were designed for different parts of the museum such as the shop and café and a wayfinding system was developed. We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly throughout.