When the wealthy British visited Rome as part of the Grand Tour in the mid 19th century they would congregate around the area. Over time an array of services grew up to meet the needs of the travellers. A library, pharmacy, hotel, cafes, shops all catered for the needs of the English grand tourer. Interestingly, it was the pharmacies at that time that served the tea. Then in 1893 two English ladies Anna Maria Babington and Isabel Cargill decided to open a tea room in Piazza di Spagna to serve tea the English way. It very soon became the place to meet for not only the English but for Italian writers, actors, politicians and artists. Luckily, it survived the war intact and still stands in the same location today.
Babingtons Tea Rooms is still a family business run by descendents of Isabel Cargill. The present owners have recently begun a programme of updating the menu and introducing new products into the gift shop. Minale Tattersfield has been a key part of the process. A new positioning has been developed centred on the eccentricity of the English and the notion that in England everything stops for tea.
A new range of teas have been introduced with each pack featuring a different but very bizarre Victorian invention. The menus covers and press advertisements also feature the theme of English eccentricity. There is a new range of merchandise available in the gift shop; attractively packaged home produced jams, decorated place mats, shopping bags, aprons, dish cloths and tea caddies all feature modern stylish designs yet with a Victorian twist to them.
Photographs courtesy of Babingtons Tea Rooms.
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